Branding T Crown
T Crown is a luxury outdoor living brand founded by Tomer Cohen in the Galilee, rooted in craftsmanship, material honesty, and a deep connection to nature. The brand designs and manufactures handmade accessories for outdoor kitchens and hospitality — from modular “closet” kitchens and Argentinian grills to sculptural lighting, ventilation elements, and refined outdoor furniture crafted from metal, wood, and marble.
The branding process began with an exploration of outdoor rituals, functionality, and elegance in open spaces. Through sketching, form studies, and logo development, the identity took shape around the idea of refined life outdoors. The tagline “Alfresco Living” was chosen to encapsulate the brand’s philosophy: a seamless blend of luxury, craftsmanship, and living under the open sky.
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